SMI state breakdowns show strong start to 2015 for the West and South Australia

February 20, 2015 12:44

State by state breakdowns of the billings of Australia’s media agencies in January shows spending in West Australia and South Australia surged last month, up 29.4 per cent.

Standard Media Index (SMI) data shows that the paid media spend in the states last month boomed year-on-year, from $25.6m to $33.1m, on the back of growth in both television, radio and digital spends.

According to SMI television was the major driver of the increase with spend on the medium in Adelaide and Perth up 53.1 per cent, rising $5.2m to $15.07m.

That extra cash also contributed to Ten’s increase in revenue share, built on increased bookings for the Big Bash cricket, while other major sporting events such as the one day cricket internationals on Nine and Australian Open tennis on Seven also a factor.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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