SMI: TV ad spend growth ‘magnified’ due to Easter date change says Bohemia’s Theo Zisoglou

Ad spend across TV during March was up by 12.7% year-on-year, the sector’s best result in the post-GFC era, however Bohemia’s Theo Zisoglou puts the growth down to the changing dates of Easter.

Theo Zisoglou: TV uplift year-on-year magnified due to Easter dates

For March, total agency bookings were 2% higher year-on-year at $590.9m. TV media reaped the bulk of these gains with bookings up 12.7% to $266.8m – a level of growth for TV not seen since November 2010, according to Standard Media Index’s latest figures.

Zisoglou, Bohemia head of media and investment, told Mumbrella the “obvious reason” for the jump in 2017, was the Easter long weekend and associated public holidays. In 2016, Easter fell at the tail-end of March and the two-week Easter period, he said, is “where spend traditional declines”.