Smith’s celebrates sports fans and variety in latest campaign featuring Stephen Curry
Smith’s Crinkle Cut Chips has launched a new ad campaign through Clemenger BBDO Sydney celebrating the diversity of its range by comparing it to the the diversity of sports fans.
The new campaign features the voice of actor Stephen Curry and celebrates the various roles different fans play, ending with the tagline “whatever fan you are, open a bag of Smith’s, coz we’re for all fans”.
https://www.youtube.com/watch?v=Z-PAl12opDc
The exact opposite of an engaging piece of communication I’m afraid Ms Dill.
Didn’t the Gobbledok work? I loved the Gobbledok.
Too bad Smith’s are an American company posing as an Australian one.
This is what happens when market research target audience segmentation takes over the creative process.
Considering the brief, the agency have done an admirable job