Smith’s partners with Snapchat to launch new chips in augmented reality

Smith’s has partnered with Snapchat to launch its new range of chips, Double Crunch, in augmented reality.

The announcement:

Smith’s has partnered with Snapchat to launch its new crinkle cut chip, Double Crunch, in Augmented Reality (AR). The campaign allows Australian Snapchatters to virtually trial the chip – the closest consumers can get to tasting food through AR.