Smith’s puts $4.5m behind Extra Crunchy ads
Clemenger BBDO Sydney has launched a $4.5m campaign to launch Smith’s Extra Crunchy chips.
The campaign stars The Secret Life of US, Spicks and Specks and Talkin’ ’bout Your Generation actor Stephen Curry.
The ad was directed by Dave Klaiber from Plaza Films.
Its unfathomable that anyone can make a decent ROI on chips from a $4.5 Mil advertising campaign.
I’ve tried these and they’re very sadly and most definitely not extra crunchy 🙁
Looked like mid-wicket to me.
hmm.. I can hardly see how they can spend $4.5m on Ads for a new range of chips…
And seriously how much more crunchier can they get?
I can’t wait for the packaging re-design program in 18 months. Should be a cracker.
FMCG. Where good marketers go to die.
i am a chip fiend and they are bloody great chips – i will buy them again
(but trialled becuz of the in-store 2:1 deal rather than after viewing the spot)