‘Smoggys’, P2 masks created by Wavemaker and Ogilvy team members, in production to fundraise for RFS
Young talent from Wavemaker and Ogilvy have begun producing and selling Smoggys, a brand of P2 pollution masks created to raise money for the Rural Fire Service.
After exceeding the $10,000 Go Fund Me target, Wavemaker’s Bec Drummond and Marco Del Castillo and Ogilvy’s Jack Burton and Lucas Fowler have opened pre-orders for $20 masks adorned with ‘bin chickens’ or koalas. Ogilvy Sydney and Wavemaker Australia each donated $1,275 to get the project off the ground.
The koala design is one of two available for pre-order
This is excellent and great from ogilvy / wavemaker to donate!
yea boi
Awesome job for an amazing cause! Well done to everyone involved.
Love it. Great work.
Yeah, huge donations there from the largest agency group in the country.
No doubt they’ll find more than $1275 to enter it into various awards though
Hey Mic
This is not an agency initiative.. the 4 people are doing it off their own bat, out of work hours. The agencies they work for are proud of them and were asked to put a little in to help get the idea off the ground to kickstart it. None of this is for awards.. its all for the RFS.
So stop your cynicism, STFU and buy a mask. Help the RFS.
Perish the thought young media people would donate directly and anonymously instead of turning everything into PR
Hey Tech Bro, what are you doing, what are you giving?
4 young people using their skills and talent may well have come up with an idea that raises money far in excess of anything they might have simply given.
Or it might not, but so what?
This is hardly an example of shameless self promoting ‘PR’, it’s a story about the good in our industry, which is increasingly necessary when it’s populated by so many determined to be the cheap, sarcastic snipers.
To the quartet, bravo, to Tech Bro jog on.
Hi Tech Bro
As someone who has worked with these guys for the last 3 weeks to see their idea go from concept to production to real life, I can say this is 100% not about them or PR for the agency. They are trying to do something more than what they could have donated directly, by using their heads and creativity. They’ve designed a product, got a supplier, launched a site in next to no time, with no experience mind you, over the xmas break. The money and profits they raise, if it goes to plan will end up being over $10,000 and maybe much higher – all of which will go to the RFS. Certainly way more than a $50 or $100 direct donation.
So STFU and stop bitching
This is brilliant, well done guys!
Bravo and should be applauded. Our young talent being creative, resourceful & doing something positive to make a real difference.
The PR is necessary to help the cause , drive sales and donations.
Stop the bitching and buy a mask.
Let’s be positive and talk great ideas and people up.
Credit where it is due. There is a real stigma with wearing these masks for lots of young people and this could make the difference!
Brilliant! Standing ovation Where can I get one?
Brilliant. Love that instead of commenting like the vast majority of us, they’ve actively used their creativity to solve a real issue, in real life. Well done guys!
Brilliant and constructive way to offer help and raise funds… sending off my order soon, and encouraging others here to as well.
cheers pk
Just bought two!
These youngsters are brilliant & well done to their support network & employer for letting them have a go.
AWESOMENESS !!!!!!
Whilst I applaud the motivation behind this campaign, please be aware that these masks are not approved to filter out smog or viruses. They do not have Standards certification and do not provide a tight seal on the face. Their protection factor is therefore negligible against smog or other airborne agents.
If you want something to filter smog or smoke, you need an approved P2 respirator and it needs to seal tightly against your face.