Smokers calculate how many more years they would live in M&C Saatchi Sydney campaign
M&C Saatchi Sydney has created a campaign for UK anti-smoking charity QUIT which aims to tell smokers how much longer they would live if they immediately gave up smoking.
The drive, described by the agency as “brutally simple”, was launched yesterday to coincide with the UK citizens putting back their clocks one hour to signal the end of daylight savings. Cigarettes replaced clock hands on the quit.org.uk website with the words: ‘Tonight you get one hour back. Quit and you’ll get years back.’
The campaign went live with an extensive print rollout in Britain’s mainstream newspapers, along with out of home, online and social components, while a giant digital billboard in Piccadilly Circus ran from Saturday evening until the early hours of Sunday.
I’d like to start a site that calculates all the money the Saatchi’s made from Phillip Morris over the years.
Pretty sure we did this exact campaign for pfizer with champix in about 2008. We called it Cost of Smoking.
Clever linking it to an event that effects everyone in the UK