Snap ANZ comms chief quits, joins Roblox amid age-check launch
Former Snap ANZ comms chief Claire Robinson has joined Roblox
Snap’s head of communications for Australia and New Zealand has departed the social media giant to join Roblox, in what appears to be the gaming platform’s first local communications hire.
Claire Robinson this week announced her move to become Roblox’s director of policy communications for Asia-Pacific.
Her arrival comes as Roblox prepares to introduce age-verification checks in Australia from early December, alongside two other markets, a rollout that coincides with the federal government’s social media ban for under-16s. Roblox is not deemed a social network and is therefore not subject to the ban.
