NRMA Insurance shines a light on cricket with Accenture Song

NRMA Insurance has leaned into its partnership with Cricket Australia to roll out a new campaign: “Helping the game we love continue to thrive”.

Developed with Accenture Song, the campaign is designed to highlight NRMA’s history and ongoing commitment to supporting Australians, as well as its dedication to uplifting the sport and its fans.

The campaign’s launch coincides with the upcoming summer of cricket. It centres on a 30-second TVC that continues the NRMA’s lighthouse brand film that was released in August this year.

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