NRMA Insurance lights up in latest brand film from Accenture Song
To mark its 100th birthday, NRMA Insurance has rolled out a new brand film to reinforce its commitment to being “A Help Company”, via Accenture Song.
The insurance brand’s latest film, “The Lighthouse”, builds on its A Help Company platform — a positioning it adopted in July 2024, championing NRMA as a supporter of Australian communities. Similarly with The Lighthouse, NRMA collaborated with Accenture Song on the repositioning.
The campaign centres on a 1-minute film — produced by production company Good Oil, and directed by Gary Freedman — that shows a lighthouse keeper sweeping the lighthouse’s spotlight over the surrounding area, offering much-needed assistance to people and livestock caught in its beam. When a storm cuts the power, the keeper steps in, continuing to illuminate the community.
Looking at the credits and the cast of thousands behind the output, it seems Accenture may be at war with itself over an AI future it’s apparently leading… just not here, yet.
Cheesy advertising that could be for anything insurance co.
Accenture Song are not on song with that arrangement.Sadly all emotion lost.