A fresh cut, a vital message: Think HQ and TAC think out of the box for seatbelt campaign

Think HQ has delivered a road safety campaign for Victoria’s Transport Accident Commission (TAC) that enlists the state’s hairdressers and barbers.

TAC’s new project, “Cut, Colour, Click”, stresses the importance of wearing seatbelts while on the road. It was developed to promote the issue at a grassroots level, and barbers and hairdressers were chosen to voice it because “barbershops and salons … [are where] real, meaningful conversations happen with trusted community voices”.

Partner businesses are supplied with fact sheets, in-salon displays, conversation cards, branded smocks and critical messages.