‘Snap out of it’: KitKat highlights life’s frustrating moments

KitKat is building on its ‘Have a break, have a KitKat’ brand platform, by showcasing the little things in modern-day life which drive people crazy in a new ad by J Walter Thompson.

The tongue-in-cheek ad sees Allen and Harold, two men from medieval times, trying to set up a catapult, which has been delivered in flat-pack form without clear instructions.

When they finally put it together and it doesn’t work, they flip out and break a KitKat.