Snapchat works with Miu Miu and Prada for Bitmoji fashion items
Snapchat has collaborated with fashion houses, Miu Miu and Prada, to launch “the first branded handbags for Bitmoji”.
The announcement:
Snapchat has introduced the first branded handbags for Bitmoji in partnership with Prada and Miu Miu, with an exclusive debut on Snapchat, allowing Snapchatters to unlock timeless handbags and must-have looks from these two iconic brands.
Snapchatters can now unlock a selection of Prada and Miu Miu looks to personalise their Bitmoji in a style that suits them, from Prada’s timeless Small Galleria Bag in Saffiano Leather to Miu Miu’s Wander Bag, both favourites among Gen Z.
In this first-to-market partnership, Snapchatters can take their favourite handbag wherever they go in the Snapchat app – including in their Snap Profile, in Lenses, on Snap Map, in Stickers and more.
Snapchatters can also unlock favourite styles like Prada’s Cashmere Cardigan and Re-Nylon Baseball Cap and Miu Miu’s Chino Mini Skirt and cropped knitwear, among other looks.
Prada Group has long been a partner of Snap, including in 2021 for the first-ever Bag Try-On AR Lens featuring the Prada Galleria.
Snapchat is always looking for ways to bring new items to its community, creating more than 2.7 billion Bitmoji avatars globally.
Source: Ogilvy
Keep up to date with the latest in media and marketing
