Snapchat’s own data explains why Spectacles failed
In this posting from the LinkedIn Agency Influencer program, MediaCom’s Alex Kirk crunches the numbers to find out why the photo-sharing app’s zaniest product vanished in a flash
There are plenty of pieces out there pontificating over why Snapchat Spectacles failed, leaving thousands of units unsold.
But while commentators have used their awesome powers of hindsight to point at marketing, timing, competition or teenagers’ fickle tastes, there seems to be a far simpler reason.
Surely more than 50% of users are on the toilet
I’d say another reason they failed is because they were just too hard to get a hold of. You had to chase a mobile vending machine around capital cities or miss out. If they were more widely available they may have had a better uptake.
Great point. What about a simple click to order them through the app. Do it over a predefined period to guage demand and then send them
I have another reason: these glasses join the long list of products I first heard of with announcement of their demise.