Snooze launches new brand platform encouraging Aussies to ‘Create your Comfortable’

Bedding company Snooze has launched a new brand platform which encourages Australians to ‘Create your Comfortable’, positioning the retailer as the place to get expert advice on comfortable sleep.

The campaign is launching The Snooze Profiler which asks customers questions about how they sleep and their lifestyles to help them find a mattress most suited to them.