Socceroos dispute the end of the ‘golden generation’ in new brand platform
The Socceroos are on a mission to challenge the notion that their best days are behind them, with a new brand platform via M+C Saatchi Group AUNZ aiming to transform the team into a national symbol.
The campaign comes as the Socceroos prepare for the 2026 FIFA World Cup . It wants to redefine how Australia sees the men’s national team — not as a nostalgic reflection of past glories, but as a “bold, modern cultural force”.
It poses a question: What if the Socceroos ‘golden era’ isn’t over?
