Social media ban ‘a defining issue for Gen Alpha’

The looming lockdown on social media for under-16s in Australia will be “a defining issue” for Generation Alpha, new research suggests.

Global research of over 20,000 internet users aged eight to 15 across 18 markets including China, UK, USA, Canada and Singapore zeroed in on Australia, contending that “teens are taking the social media ban personally”.

There were notable behavioural differences in how young Australians say they are using social media compared to that of their global counterparts. The GWI research argued this was a sign of local consumers guarding their territory.