Guy Kawasaki: Facebook’s not a charity – don’t expect to get your brand message out for free
Marketers who invested in building Facebook followings for their brands only to find they no longer reach many people unless they pay for the privilege have been told they should learn to live with it.
The comments came from one of the world’s most followed social media experts Guy Kawasaki during a video hangout with Mumbrella.
Kawasaki, who has recently become the chief evangelist of Australian-headquartered online design tool Canva was asked by Mumbrella’s Tim Burrowes whether brands should feel tricked for having put so much effort into building pages.
