How social media sports platform 20Four is giving athletes a bigger slice of the sponsorship pie
Since its launch in May, sports content platform 20Four has doubled in size, having signed more than 100 professional athletes boasting a combined audience of over 14 million social accounts. Founder and CEO Chris Haigh recently spoke to Mumbrella about how athletes are getting a bigger slice of sports sponsorship through influencer programs while advertisers manage brand safety concerns.
20Four founder Chris Haigh
“We look at 20Four as a content engine, we work with these athletes in a way that allows us to make a lot of content. There’s really three veins we focus that content around,” Haigh says.
“The first is the content has to be better, and by that I mean there is a lot of video content in the sports space in two main categories – one is what you see on TV and we don’t want to compete with that as it’s a saturated market and those guys are doing really well, the other video is what you primarily see on Instagram Stories and Snapchat and that content is very much reacted by an athlete.
