Social Soup offers ‘more intelligence behind influencer marketing programs’ with AI offering

Social Soup claims it is now able to match influencers faster with brands as well as provide better measurement of a campaign’s success thanks to a new artificial intelligence algorithm which has put “more intelligence behind marketing programs”.

Social Soup has partnered with Amazon to develop its new analysis tool called Rekognition which it says will enable brands to see 2,000 different attributes and photos that influencers are taking.

Smith said the new technology would help brands better align with influencers.

The new algorithm will help to align brands with the most appropriate influencers at a much faster pace.