Society One exposes bank profits in aggressive debut TV campaign

August 9, 2016 9:20

Online lender Society One has taken a leaf out of the John Symonds’ book of marketing, highlighting the profit margins banks are getting on loans compared with the interest they are paying on deposits.

https://www.youtube.com/watch?v=hyhTm-PV-Nw&feature=youtu.be

Produced from scratch in just four weeks by DDB, the work is the first to come out of the agency since Society One appointed DDB earlier this year.

The company, which offers personal loans, is using the campaign to challenge the banks on the interest rates they charge, asking if the profits banks are making are really acceptable.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Advertising banks Campaign DDB Society One

1 COMMENTS

Someone 9 Aug 16

Major investor in SocietyOne: Westpac. LOL!

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Society One exposes bank profits in aggressive debut TV campaign

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE