Solo kicks off ‘unofficial sports’ competition
Lying down in obscure places, toast throwing and playing footie with a crushed can are being celebrated in an ‘unofficial sports’ competition as part of a campaign for Solo.
The soft drinks brand wants to be recognised as ʻThe Official Thirstcrusher of Unofficial Sportsʼ and has launched a website, sologame.com.au, to collect and celebrate quirky alternative sports.
Solo has a history of supporting non-sports, having ambushed Coca-Cola during the last FIFA World Cup.
The winner of the competition, which will be promoted on Nova and supported with 30-second radio ads and live reads from FItzy and
Wippa, stand to win $10,000. It closes on April 27.
The site, created by BMF, launched yesterday.
Credits:
- Client: Solo
- Creative agency: BMF
- Creative Director: Dennis Koutoulogenis
- Media: Carat
jwt sydney did this a few years back for kellogg’s sustain
it was called “official cereal of unofficial competition” or something
Pretty sure “The Lying Down Game” is called “Planking”
http://www.facebook.com/pages/.....3290257531
carlton dry did it as well…