Solo brings updates Solo Man with new tag line ‘Go hard, go solo’

Miranda Ward

May 8, 2014 11:21

Solo has launched a new positioning featuring an updated version of the Solo Man and introducing the new tag line ‘Go hard, go Solo’.

Created by BMF Melbourne, the campaign features the Solo Man “crushing his thirst for adventure while rallying Aussie blokes to get out there”, and encourages men to “earn their thirst”.

Inspired by events such as Spartan Race and Tough Mudder, the spot sees the Solo Man completing an obstacle course that includes jumping over beaten up cars and fire.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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4 COMMENTS

Luju 8 May 14

How the hell does a soft drink, packed with sugar quench your thirst??

Seriously Solo should stop treating consumers like idiots…

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Bruce 8 May 14

“Go hard, go solo”! That sounds like most teenage boys’ sex lives.

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Groucho 8 May 14

@Bruce – brilliant!

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Aussie_Austridge 8 May 14

In 1979 I entered a competition to “Be A Solo Man”. You had to say why you are a Solo Man to win a Solo T-shirt and a case of Solo. I said that I was a Solo Man because I go to the gym and swim laps each morning. Yes, I won the T-shirt and the case of drinks.

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