Solvd reveals fresh brand and mission with new group structure

Indie consultancy Solvd has unveiled a new structure including specialist divisions.

The announcement:

Independent media and creative consultancy, SOLVD, today unveiled the next iteration of its business, revealing a fresh brand identity and mission, following significant client growth.

The agency has announced plans to evolve SOLVD into a group structure, the SOLVD Group, which will see SOLVD operate alongside several specialist divisions, the first of which will launch shortly.

As part of the evolution, SOLVD has released a new website that refreshes its classic yellow colour palette and introduces a modern take on its logo.

The new SOLVD brand identity is built around a bold, high-contrast visual system that feels as confident as the work it represents. The wordmark, “Solvd.”, carries a precision and crafted quality that speaks to the agency’s belief in considered creative thinking.

That confidence carries through to the new website, where a simple three-colour palette of deep black, clean white, and a new SOLVD yellow sets the tone. Charged and electric, the yellow cuts through the darkness and comes to life in animated wave forms layered with a halftone print quality, bringing an editorial sensibility to a digital space.

The brand refresh comes as SOLVD prepares to announce its approach to specialist brands and businesses within its new group structure – each will continue to be underpinned by a commitment to insightful creativity.

SOLVD Principal Consultant, Sam Gannon, said: “Creativity isn’t just a department at SOLVD. It’s embedded in our business strategy, our processes and the way we think about challenges from the beginning. It runs through our back-of-house operations and the way we show up for our clients; that philosophy will continue to carry across every brand in the group.

“We know that technology is transforming the way our industry operates. The tools are getting smarter, speed to output is definitely getting faster and the ability to automate is growing. And while technology levels the playing field, it doesn’t replicate genuine creative thinking, and the unique insights and ideas that make people stop. For us, it’s that creative mindset that separates the work that actually moves the needle from the work that just fills space.

“We believe that insightful creative will continue to define the best agencies. Our vision is to remain at the cusp of the intersection between technology and creativity, connecting the elements and using that position to attract the best talent, deliver the best services and drive real results for our clients.”

Since opening in 2020, SOLVD, based in Newcastle, NSW, has recorded strong growth, building a portfolio of brand strategy, creative, digital and media work across multiple sectors, operating across Newcastle, Sydney, the Sunshine Coast and New Zealand.

Gannon said the brand refresh was largely driven by the expansion of the agency’s footprint and client stable.

“Over the past few years, we’ve extended our reach and impact, and our capabilities have also expanded well beyond a single-brand agency. It feels like the right time to make that scale and reach visible externally,” he said.

“This new group structure allows us to go to market under specialist brands, in areas where deep expertise really matters, while still being underpinned by the same core team and philosophy.”

SOLVD recently announced the appointment of award-winning creative Dan Stephens as its inaugural Creative Director, responsible for leading the agency’s creative strategy across brand, campaign and content.

Stephens said: “What drew me to SOLVD was the same thing that makes this moment feel right. The agency doesn’t treat creativity as a service offering, it treats it as a way of operating. That’s rare. Most agencies talk about creativity; fewer actually build around it.

“The rebrand and the group structure are a natural expression of that. When you have genuine creative conviction, you don’t hold it to one lane. You let it lead across everything. That’s exactly what we’re doing here, and it’s the kind of environment where the most interesting work gets made.”

SOLVD is a full-service communications and marketing consultancy that specialises in strategic planning, strategic communications, branding, creative, marketing, and media buying services for a range of clients, including Reflections Holiday Parks, PKF, Third.i Group, Glencore, Surfest, University of Newcastle, Noveco Surfaces and Hunter Water Corporation, among others.

SOLVD has been recognised nationally for its growth and achievements, making the 2024 AFR Fast Starters list, while also receiving a nod at the Transform Awards ANZ for its strategic branding work for Noveco Surfaces.

Source: Press release