Sony returns to TV with camera campaign after blowing up giant mirror in Namibian desert
Sony will tomorrow broadcast its first Australian TV ads for two years as part of an integrated campaign by Havas Worldwide Sydney to promote its range of mirrorless cameras.
https://www.youtube.com/watch?v=8waM16cPMyc
The ads were shot in the Namibian desert – after Adelaide and New Zealand were ruled out for being too wet – and feature a huge mirror being shattered.
Sony Australia and NZ head of marketing communications Sam Williams told Mumbrella two thirds of the campaign’s media spend has been slated for TV which he insisted remained the best mass market channel for the brand.
So he wouldn’t use TV to target the older audience … hmm wonder where he’s going to find them then? Oh yeah – playing keno at the rissole!
Self-indulgent twaddle that is so boring it’s the a mirror of watching paint dry.
Williams told Mumbrella: “The creative came from a product proof. We have removed a mirror from the camera so it was a product-centric brief from that perspective.”
Wouldn’t the creative NOT have a mirror in it if that statement were true?
Very Cool ad, but 7 years bad luck (in sales) may result.
Just a big boring gimmick.
I’m a hobby photographer, and whether or not my camera has a mirror – I didn’t even know digital cameras had one – is pretty far down the list of considerations when I buy a camera
Isn’t it nice to see the young trolls of the new generation at work today – keep it up kids, your insights are illuminating
ps..thought the ad did a good job for Sony whether it’s a Just Noticeable Difference or not, be good to see what other parts of the comms plan they have to drive action
It’s no Bravia Balls though is it.
“Namibia had the least rain days”
I know right? Not like the deserts in Australia where it’s totally raining ALL the time.
Gen y – we know where you work….
Well I thought it was great. Well done.
At least Sam looks cool
That’s really f’ing cool!
Yeah, it’s no Bravia bouncy balls. The key to these spectacle ads (bouncy balls, Will It Blend, etc.) is that it should be something the audience would want to do themselves, if they could. Breaking a big mirror doesn’t fulfil that fantasy.
I know I for one have been oppressed by the use of small mirrors deflecting light in SLR cameras, so having the song tell me how I was supposed to feel about the mirror breaking was very helpful.
Insight?
Benefit?