Sony recruits photographers to spruik the qualities of its digital cameras

Sony has launched two marketing campaigns to show off the speed and compactness of its digital cameras.

Partnering with Vice magazine, Sony recruited three professional photographers to show how its NEX range of compact system cameras can produce professional quality images.

Called the NEX Project, the photo essay assignment involved jeans designer, writer and skateboarder Max Olijnyk, Tokyo based artist Mark Drew and stylist and director Britt McCamey.

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