Sorrell: Adland’s economic outlook is tepid

Tim Burrowes

March 5, 2016 12:59

Sir Martin Sorrell

Six months after warning that industry optimism was misplaced, the boss of the world’s biggest communications group has again predicted tough times ahead.

The comments came from Sir Martin Sorrell, boss of WPP, despite the company unveiling a record EBITDA profits number which went above £2bn ($3.8bn) for the first time.

WPP’s agency brands in Australia include GroupM, Mediacom, Mindshare, MEC, Maxus, Burson-Marsteller, Y&R Brands, Hill + Knowlton, Millward Brown, Grey, J Walter Thompson, Landor, Ogilvy, Play, Plista, TNS, Wunderman, Xaxis and PPR.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.