Telstra marketing team restructured with Kingsmill and Bateman’s roles abolished

March 4, 2016 5:08

Telstra CMO Pollard has shaken up marketing team

Telstra chief marketing officer Joe Pollard has created a new role of executive director of retail in a move that sees consumer marketing lead Inese Kingsmill and segment marketing director Andy Bateman’s roles abolished.

The latest shake-up at the telco sees Pollard create a singular position overseeing the brand, with Kingsmill and Bateman moving to new, as-yet-undisclosed roles.

Telstra has launched a global search for an executive to take on the newly-created brand custodian role, at the same time announcing a number of other changes within the marketing group under Pollard’s guidance.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

3 COMMENTS

Groucho 5 Mar 16

Far too often new senior people come in, restructure with inevitable job losses and then move on leaving a shambles behind them. Let’s hope this isn’t one of those times.

User ID not verified.

Snigger. 6 Mar 16

If it looks like a shambles….

User ID not verified.

Grouchy 7 Mar 16

Politics more often than not.

User ID not verified.