Soundcloud launches in Australia, hires former Facebook and Pandora executives
Music streaming company Soundcloud has made its first Australian appointments, hiring former Pandora executive Shaun Alexander as commercial director for Australia New Zealand, and former Facebook employee, Marta Bonzanini.
Shaun Alexander is set to lead the local sales team
Alexander finished a four-year stint with Pandora in December 2016, where we was working as a client strategy director across Australia and New Zealand. Alexander will report to Soundcloud’s vice president, Sonia Flynn, driving sales strategies and obtaining new business from brands.
Previously working at Facebook for seven years – most recently as a client solutions manager across Australia and New Zealand – Bonzanini will lead the development of sales strategy and building relationships with brand partners.
Having been a Soundcloud user for some years, I applaud their ambition.
Although I’m really struggling to see the monetisation play here. Their ‘Pro’ streaming tiers is way too late, and a fair amount of content creators (and paying users) , Djs and beatmakers left for rival platforms when they got too heavy handed on blocking users.
Best of luck though, and I home I’m proved wrong.
Go Marta 🙂
Nice one Marta!
Nice one Shaun.
Well the have the right guys in place at least…