South Australia repositions to attract young talent via Fuller and Wavemaker

Adelaide-based brand communication agency, Fuller, has launched a new brand platform for South Australia, on behalf of the South Australian Government’s Department of Premier and Cabinet.

The integrated campaign will roll out nationally as part of the state’s ‘population strategy’, aiming to change perceptions of South Australia (SA) with young people living in the eastern states. The campaign showcases what SA has to offer, with the intention of driving consideration as a place to live, and eventually, attract global talent to make the move and call South Australia home.