Sparro by Brainlabs wins media pitch for major sportswear brand

Global sportswear retailer Under Armour has appointed indie digital marketing agency Sparro by Brainlabs as its full-service media agency following a pitch process, Mumbrella can reveal.

The agency has been tasked with managing paid digital media, above-the-line media, SEO and affiliate marketing for the brand.

Priscilla Larke, head of marketing at Under Armour, said Sparro’s digital-first approach and its above-the-line capabilities were impressive, and drew her to the agency.