Sparro wins the paid search account for Choice

Digital marketing agency Sparro has won the paid search account for Choice.

The agency will be working closely with Choice’s in-house team, as the consumer advocacy group aspires to increase its growth throughout Australia.

Steve Connolly, head of marketing at Choice, said: “Sparro’s team of channel experts really took their time to understand our organisation and what was important to Choice members and supporters. They presented a clear strategy and demonstrated how we are aligned in our values.

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