Special Australia invites Aussies into the ‘Pepsi-verse’ in first major work for PepsiCo
Pepsi has transformed its logo into a portal to an alternative digital universe, the Pepsi-verse, with the help of independent creative agency Special Australia and directing collective the Glue Society.
It is the first major work created by Special for the brand, after the agency was named as PepsiCo’s lead agency of record last July, following a competitive pitch process. Omnicom Media Group (OMG) retained the company’s media account at the same time, via custom-built agency Trio.
Why is it only ever Pepsi Max that features in advertisements or is promoted in Australia? Pepsi itself (the original) is just entirely forgotten about. The Pepsi Australia Facebook page only features Pepsi Max. The only website is pepsimax.com.au. The main Pepsi brand (as in regular Pepsi, with sugar, in the blue can) has been completely abandoned as far as any publicity is concerned, even though it’s still widely available. It’s weird.