Special Group wins ANZ creative account after pitch process

Calum Jaspan

May 3, 2021 11:22

Mumbrella can reveal that after a competitive pitch process, Special Group has won the creative account for ANZ.

This comes after Mumbrella reported that the creative account was under review in July 2020, being run out of Melbourne.

Special Group will take on the account, which has been held by TBWA Melbourne since 2011, when it was appointed as global creative agency. M&C Saatchi and DDB shared the account prior to that.

TBWA oversaw a number of campaigns with ANZ, including a series of ads featuring actor Simon Baker, as well as the award-winning GAYTM campaign, in support of the LGBTQIA+ community, and the ongoing sponsorship of the Gay and Lesbian Mardi Gras in Sydney since 2007.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.