F.Y.I.

Specsavers dials up the comedy in latest OOH campaign, via TBWA Melbourne and EssenceMediacom

April 9, 2025 1:47

Specsavers has launched a new OOH campaign that reworks classic jokes and incorporates them into the brand’s ‘Should’ve gone to Specsavers’ tagline, via TBWA Melbourne and EssenceMediacom

The announcement:

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics

Anri McHugh EssenceMediacom Specsavers Stefanie Crisafi Steph Barr Stephanie Gwee TBWA Melbourne

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Specsavers dials up the comedy in latest OOH campaign, via TBWA Melbourne and EssenceMediacom

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE