‘Spending power and lifestyle expectations that can’t be ignored’: Bernard Salt on the regional ‘super consumer’
According to renowned demographer, columnist and business advisor Bernard Salt, growth in regional Australia shows no signs of slowing down, and it is time for brands to get in front of the audience, known as the “super consumers”.
Speaking at an event hosted by Boomtown on Wednesday morning, Salt discussed the rise of the regional “super consumer” – those who have a higher disposable income, are spending more time improving their homes, and are exposed to rising cosmopolitan influences.
“Meet Australia’s 10 million super regional consumers in four million households with first-world spending power and lifestyle expectations that cannot be ignored,” he said.
