Sport takes the lead in the SCA-Seven merger
Interim CEO John Kelly at SCA's Sydney showcase
It only took a few days from the newly minted Seven-SCA merger being finalised for the benefits to become quantifiable for SCA’s head of sports, Ewan Giles.
Southern Cross Austereo has just wrapped a three-city showcase of its newly combined company, filling rooms in Sydney, Melbourne, and Brisbane with executives and talent as it presents a unified front to advertisers.
Seven’s shareholders voted for the merger a few days before Christmas. The Ashes test in Sydney ran from January 4 to 8, and the merger closed on January 7. Triple M’s Ashes commentary — which, before the merge, got around 400 downloads a day — jumped to 20,000 for the latest Test.
