End of Sportingbet and Tom Waterhouse brands as William Hill launches locally

Miranda Ward

January 20, 2015 1:09

The Sportingbet and Tom Waterhouse brands are set to be wiped out with UK bookmaker William Hill confirming it is launching locally with a $10m brand push.

Customers for all three of its Australian businesses, Sportingbet, Centrebet and TomWaterhouse.com will be migrated to the William Hill platform, with Sportingbet the first to go ahead of the Autumn Racing Carnival and the NRL and AFL seasons.

Mumbrella reported in November the bookmaker was searching for a creative agency ahead of a local launch. A spokesperson for William Hill confirmed a Sydney-based agency has been appointed ~~but declined to reveal who~~ with ClemengerBBDO Sydney since confirmed as its agency.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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2 COMMENTS

Matt Dunning 20 Jan 15

Miss you sporting bet 🙁

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Bruce Starkey 21 Jan 15

all those dollars spent on the Waterhouse brand and now it’s gone. hopefully the consumer will have an accordingly appropriate cynical disregard for whatever is spent on the William Hill brand.

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