Sports marketer Marissa Pace switches lanes, joins Guide Dogs NSW/ACT as CMO

August 5, 2025 11:28

Renowned sports marketer Marissa Pace has joined Guide Dogs NSW/ACT as its new chief marketing and philanthropy officer. In her first interview since taking on the gig, she tells Mumbrella why she made the switch, and shares her aims for the not-for-profit.

Pace has spent the past 15 years in the sports world, as the former head of digital and marketing for Formula One, chief marketer for World Rugby, and most recently, chief marketer for Rugby Australia.

After so many years, she felt she reached a point where the skills she learnt could be used to drive something bigger than just viewership and ticket sales. Her decision to make a switch didn’t necessarily come from a push away, or rejection, of sports marketing, but more a pull towards the NFP sector.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.