Sportsbet celebrates the go-getters in latest campaign

Sportsbet has released a campaign that is all about championing Australians who aren’t afraid to try new things.

Developed by the gambling company’s in-house creative team, and production agency Palomina, the campaign’s films spotlight various Australians in their attempts to accomplish both simple and hard tasks, with Sportsbet rewarding them for simply having a go.

The campaign first went live in the market during the NRL’s 2025 Las Vegas matches last weekend, and is currently playing across radio, TV, and social platforms.