Sportsbet creates Fifty Shades of Greyhound for new campaign

Online betting brand company Sportsbet has produced its own take on the Fifty Shades of Grey phenomenon producing its own two-minute teaser for ‘Fifty Shades of Greyhound’.

The campaign recreates the film’s trailer with a tale of a woman’s love for her greyhound in a series of risqué, compromising; and just plain weird scenarios involving peanut butter and some bondage-style dog leads.

The message accompanying the campaign release comes with plenty of doggy puns such as “racier than ever” and according to sportsbet.com.au’s Will Byrne: “Sportsbet is giving doggy style a whole new meaning in a production that will leave you hot under the collar.”

The film ends with the message that people can adopt a retired racing greyhound of their own.

Credits:

Production Company:             Sportsbet

Director/Post Production:       Dan Howe

DOP/Producer:                        Simon Coughlan

Audio Production:                   Dan Atkins

Visual Effects:                         Wen Shi

Executive Producer:                Elliot McKay

Producer/Actor:                      Jessica Featherby

Technical Advisor:                   Max Price

Actor:                                      Tilly the Greyhound

Actor/Singer :                          Emily Coupe