Sportsbet comes up Trumps with interactive social media campaign

October 22, 2016 12:36

Sportsbet has leapt into the extraordinary US Presidential campaign with an interactive social media play making the most of Donald Trump’s ability to offend most of the world.

The betting agency has taken a punt on Aussies wanting to see just how far he can go with the Twitter and Facebook campaign calling on people ask whatever question they want and see his reply.

Dubbed “Trump Against Humanity – Make the Internet Hate Again”, the viral campaing is the latest in a string of quirky efforts from Sportsbet.

Sportsbet’s Ben Bulmer said the outrageous comments that had come from the Presidential candidate during the campaign were ripe for having fun with.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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