Sportsbet creates imaginary Same Game Multi Tracker HQ in new in-house campaign

Kalila Welch

May 2, 2023 10:23

Online wagering platform Sportsbet has launched a new campaign highlighting the product benefits of its AFL Same Game Multi Tracker.

The campaign was created by Sportsbet’s inhouse creative team, in collaboration with production partner Palomina, Steelbridge Studios and Alt VFX, to bring AFL Same Game Multi Tracker’s imaginary HQ to life.

The ad comes as the online gambling industry has faced increasing scrutiny in recent months, with Tabcorp CEO, Adam Rytenskild, telling an inquiry into online gambling that “the proliferation of online gambling advertising has gone too far”.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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