Spotify aims to ‘moneyball’ business with the power of the millennial ‘snake people’

June 13, 2016 3:23

Music streaming giant Spotify wants to “moneyball” business using algorithms and the power of music tapping into the millennial market the same way maths experts changed baseball, the head of its business marketing arm has revealed.

With companies struggling to understand how to connect with the “snake people” – the elusive millennials demographic – Spotify global head of business marketing, Jeff Rossi, told Mumbrella 360 that the demographic had become overly complicated, being seen as “consistently inconsistent”.

Spotify aims to “moneyball business”

“Marketing to millennials is really good press. It really is a really strong word,” Rossi said.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

data millennials snake people Spotify

3 COMMENTS

Paul 13 Jun 16

Oakland didn’t win the world Series…they were knocked out

User ID not verified.

Justin 30 Jun 16

‘They are just people.’

Wow. Amazing insight.

User ID not verified.

Dr Donna Odegaard AM 3 Jul 16

Is Spotify suitable for not-for-profit media such as us – Aboriginal TV , Aboriginal radio, Sea Eagle Productions. We have limited funding for marketing, but we are free to air, commercial licensed.

User ID not verified.