Spotify brings joy to media plans with latest B2B campaign ‘Spreadbeats’

Spotify has launched a new B2B campaign, ‘Spreadbeats’ – a music video made and distributed entirely in a media plan spreadsheet.

Aiming to make media plans as “vibrant and energetic” as Spotify’s brand and platform, the campaign follows a single cell – E7 – and its evolution into a colourful 3D character, acting as a metaphor for the creative ways brands can reach audiences through both audio and visual formats.

“The media plan is the unsung workhorse of our industry, and it’s not necessarily the first thing you’d think of to tell a story creatively,” said Rich Frankel, global creative director at Spotify.