Spotify Australia MD Kate Vale says Australian streaming market ‘absolutely not sustainable’
The global creative head of Spotify and the local managing director joined Mumbrella this afternoon to talk about marketing and creativity on music streaming sites, and the state of the Australian market.
Spotify, which launched in Australia in 2012 and claims over 24 million active users and 6 million subscribed users globally is one of a number of music streaming services to launch locally in recent years with international offerings including iTunes Radio and Pandora competing with local platforms such as iHeartRadio, Rdio and Mog.


Does Kate think big global online players should pay more local taxes?
Spotify is obsolete.
Another corporate monopoly.
Great Set.
Awesome sound.
And considering rigs such as ‘One Man Crew’
it’s extremely well shot.
Great edit.
A half an hour ?
um…..
do they know the ADHD levels of their target audience ?
Just an FYI
Rdio is not local. It’s a project from the creators of Skype after they sold to Microsoft
Mog is not local, though it has massive deal with Telstra here.
IHeartRadio is not local, it’s from the US, owned by American company Clear Channel. But does have local relathship with ARN.
I think the only local one is from JB HiFi NOW
I added the digital streaming music sector to the digital MediaScape a month or so back. Please see – http://www.mediascope.com.au/g.....-exchanges
Thought it may be of interest as part of this discussion.
Mike – I think Guvera is Australian owned and based….