Spotify Australia MD Kate Vale says Australian streaming market ‘absolutely not sustainable’

Frankel

Frankel


Vale

Vale

The global creative head of Spotify and the local managing director joined Mumbrella this afternoon to talk about marketing and creativity on music streaming sites, and the state of the Australian market.

Spotify, which launched in Australia in 2012 and claims over 24 million active users and 6 million subscribed users globally is one of a number of music streaming services to launch locally in recent years with international offerings including iTunes Radio and Pandora competing with local platforms such as iHeartRadio, Rdio and Mog.

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