Woolworths rejects rumours of a one year contract on media pitch

May 13, 2014 12:20

One of Australia’s biggest media spenders Woolworths has moved to quash industry rumours that the terms of its media pitch would be changed from a three year contract to a one year contract.

Speculation about the $240m media pitch had been growing after The Australian, last week, ran an article which claimed Woolworths would reappoint incumbent Carat but only for a one year contract, instead of the three year contract that had been indicated when the pitch was first announced.

The article raised eyebrows among many in the industry, given that the pitch has seen a number of agencies invest hundreds of staff hours and tens of thousands of dollars in preparing and presenting. However a spokesman for Woolworths today told Mumbrella: “There has been no change to the pitch.”

As Mumbrella revealed last month, the final shortlist sees incumbent Carat facing off against OMD and MediaCom for the main account, with independents Match Media and Bohemia also on the shortlist as the retailer looks to find a support agency to help with strategy on the account.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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