Woolworths media pitch down to ‘big three’

April 14, 2014 1:20

The Woolworths $240m media account is understood to be down to just three players for the biggest media account currently in play in Australia.

Mumbrella understands the field is now just incumbent Carat which is facing off against MediaCom and OMD after Starcom MediaVest withdrew from the process.

It is also understood the supermarket’s search for a smaller agency to complement the main media agency is now just between independents Match Media and Bohemia.

All agencies contacted declined to comment on the pitch.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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