Woolworths review for $240m account, Carat on alert
One of Australia’s biggest media spenders Woolworths has announced it is reviewing its media account for the supermarket chain.
Woolworths spends an estimated $240m a year on advertising and is currently one of media agency Carat’s biggest clients.
The long anticipated review comes months after the appointment of Helen Lecopoulos who moved from McDonalds to Woolworths back in November, one of a number of shake ups in the marketing department.
Woolworths is expected to speak to a number of different agencies with the likes of OMD and MediaCom tipped to be eager to pry the lucrative media account aways from the incumbent, which has had the business transferred to it since it was last pitched, when sister agency Mitchell & Co picked it up.
I hate the Coles advertising, I find it lowest common denominator, but at least it’s memorable with a variety of characters, jingles and sponsorships. On the other hand, I can’t for the life of me name one ad I remember from Woolworths. Ditch them!
@Bem You seem to be getting confused between media and creative agencies.
Surely the Cellarmasters account isn’t worth much.. That’s unless the price of relentless telemarketing calls has gone up significantly of late!