Spotify launches ‘Only You’, a new data-driven personalised experience

Spotify has launched ‘Only You’, a new in-app personalised experience, which celebrates “the uniqueness of how millions of users listen”.

Only You is furthering data-led personalisation to help each user discover a range of features in order to enhance several new app features.

The launch is supported by a series of hero films, highlighting the many unique habits and expressions of fandom from Spotify users.